Here is your first step before starting on Google Ads
We all have a passion. It can be a sport, a hobby, or any other activity and even though we are not professionals, we still try our best, right? Think about the times you have played a pickup game with your friends, you probably yelled, you cursed, you called people out, you may have even got hurt… And you know you feel a lot happier when you have given everything you could have. I know because I am like that too. Professionals prepare for a game, they get organized, they practice, they gather information about their opponents, they think about strategies to win.
But what about big companies? What do they do? They have well-designed websites, they invest in market research, they know who their target audience is, they know their age, gender, location, the time of the day they usually buy, the time of year their products have a higher demand, they constantly see their competitors’ offers and try to come up with better deals.
The beauty of Google Ads when you know your ideal client.
When you have data about your customers and you invest in Google Ads, you officially enter the big game. Even with a budget as low as 15$, 20$ per day you can compete against the big players. Large companies do Google Ads in a national scale and that leaves up so much room for smaller companies to dominate their local area. The beauty of Google Ads is appearing at the time people are searching for a product or service. And it gets better because you can choose to appear for only the people that are most likely to buy from you. And that is why having data is so powerful.
Having data about your customers, allows you to identify who is your ideal profile of client, you know when they are likely to buy, know how they would look for your service. The more data you have, more potential for results you will have. For example, let us imagine you sell wooden pallets. Think about the people who are more likely to buy from you. How would they search for it? Do you think people have better chances of buying it from a mobile device or from a computer? I would say a computer. People will still definitely look for it on their phone, but when they are trying to buy it, most likely they will do on a computer. On Google Ads, you would be able to increase your bids for anyone doing searches from desktop browsers and decrease your bids for mobile devices. Ultimately, your results will tell you where you should allocate more and less budget.