Google Ads: How to Setup The Google Remarketing Tag on Google Tag Manager

google remarketing tag using google tag manager

Hello, my name is Lucas Dantas and today I will show you how you can setup your Google remarketing tag on your website using Google Tag Manager.

The remarketing tag is responsible to track all the visitors of your website, it tracks demographic data and it also allows you to deliver ads to previous visitors and target people similar to your website visitors with ads. So let’s start!

On your Google Ads account, go to Tools and Settings and click on Audience Manager.

How to Setup The Google Remarketing Tag on Google Tag Manager

Now, click on Set up an audience source.

How to Setup The Google Remarketing Tag on Google Tag Manager

Then click on Set up tag on the Google Ads tag card.

How to Setup The Google Remarketing Tag on Google Tag Manager

Check the first option and click on Save and continue.

How to Setup The Google Remarketing Tag on Google Tag Manager

In the next screen, choose Google Tag Manager and copy the Conversion ID, and then click on Continue.

How to Setup The Google Remarketing Tag on Google Tag Manager

Now, let’s go to your Tag Manager container and set this tag.

On your container screen, click on Tags on the left panel and then click on New.

How to Setup The Google Remarketing Tag on Google Tag Manager

Name your tag.

Click on Tag Configuration and choose Google Ads Remarketing.

How to Setup The Google Remarketing Tag on Google Tag Manager

Before you paste your Conversion ID, create a Conversion Linker by clicking on Create.

How to Setup The Google Remarketing Tag on Google Tag Manager

Don’t forget to name your tag and make sure it’s setup to trigger on All Pages, then click on Save.

How to Setup The Google Remarketing Tag on Google Tag Manager

Now you can paste your Conversion ID.

How to Setup The Google Remarketing Tag on Google Tag Manager

In the Triggering section, choose All pages and click on Save.

How to Setup The Google Remarketing Tag on Google Tag Manager

Now click on submit and publish all the changes you have made.

How to Setup The Google Remarketing Tag on Google Tag Manager

You have successfully setup the remarketing tag on your website! Congratulations!

If you do not have Google Tag Manager, you can watch my video tutorial showing how to install it on WordPress.

If you are having any issues with this setup, feel free to email me at [email protected] [email protected]

Make sure you include a screenshot of the error message you are seeing and let me know if there was anything you were not able to do in this tutorial. I will be happy to help.

That’s it! I hope this content was relevant to you. Do you have questions? Leave them in the comments section.

I wish you success, see you!

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