Hello everyone, my name is Lucas Dantas and in today’s blog I will show you how to do Google Ads conversion tracking for lead form submissions on WordPress with Elementor.
Conversion tracking is really important because it allows Google Ads to understand what you want people to do on your website. When your campaigns have enough data about your conversions, Google Ads will find more people who are more likely to convert on your website. Additionally, you will be able to use the maximize conversion bid strategy more efficiently. So keep reading to get started.
If you are using WordPress with Elementor, I suggest you to use Elementor forms, not only because it’s easier, but also because now all form submissions are stored on WordPress just like Gravity Forms and Contact Form 7. Another reason to choose Elementor Forms is because it’s easy to block spam form submissions.
Most people track conversions based on a button click, but today I will show you a more efficient way to do that, which is based on page view. For this to happen you will need to create a Thank You page.
Creating a Thank You page for Leads
If you do not have a thank you page, you can create one just like this one below:
If you would like to download my template, use this link.
The reason why I use a thank you page instead of a button click is because if, for some reason, people don’t fill out the correct information and the submission fails, that will still trigger a conversion on Google Ads and to get the best out of your campaigns, you need to work with the most accurate data possible. Triggering a conversion based on page view on the thank you page will ensure that your form has been properly submitted.
If you would like to know how to setup your Elementor Forms with your CRM, watch this video:
The first thing you need to do after creating a thank you page is to create a redirect rule on your Elementor form so users are directed to the page after a form submission.
Edit your Elementor form and go to the Actions After Submit section.
Add the Redirect option and a new section will be added to the left panel, go to the Redirect section and add your thank you page URL.
If you have more than one form, do that for all the lead forms on your website.
Now that you have updated all the forms, let’s go ahead and start setting up the conversion tracking.
Google Tag Manager
To setup conversion tracking, I use Google Tag Manager (GTM). GTM is great because it simplifies the process of managing tags on your website. GTM makes it much easier to add your Google remarketing tag for example, and also to update and remove tags without the need of a developer. If you do not have Google Tag Manager, check out my video tutorial showing how to.
Setting Up Google Ads Conversion Tracking
On your Google Ads account, click on Tools and Settings again, and then click on Conversion right below Measurement.
Click on New conversion action.
Now choose Website.
Type in your domain and click on Scan.
Now choose the first option to create the type of conversion, the match type and the URL.
You will setup the screen like shown below, but make sure to type in the thank you page of your website. Then click on Add.
After adding the page, click on Settings.
In this screen, you can setup the name of your conversion and specify a value for each lead form submission you receive.
I have entered 5 as a symbolic value, you can enter anything or not use any value at all. That is up to you.
Don’t change anything on the others section, unless you are an advanced user and know what you’re doing.
Now click on Save and continue.
Now copy the code shown in the screen and go to your Google Tag Manager container to add a new tag.
Click on Tags and then click on New.
Name your tag and choose HTML on Tag Configuration.
Paste the code given by Google Ads and choose all pages in the triggering section.
This is how your screen should look like in the end:
Now submit and publish your tag on Google Tag Manager.
Troubleshooting Your Conversion Tag
To troubleshoot your conversion, go to the conversions page, then click on the troubleshoot button of the conversion you want to verify.
Click on Continue and then type in the URL of your website or the landing page you have setup your form. Then click on Connect.
After clicking on Connect, your website or landing page will load. Fill out the lead form that you need to test.
This is what your screen should look like after the form submission.
Click on Finish and then click on Close Tag Assitant.
If you refresh the Conversions page after the test, it will look like this:
You have now enabled Google Ads conversion tracking on your lead form! Congratulations, now you can start advertising on Google. If your budget is not big, I suggest you to start with Google Ads with an optimized campaign.
Make sure you include a screenshot of the error message you are seeing and let me know if there was anything you were not able to do in this tutorial. I will be happy to help.