The content marketing strategy to attract more customers is becoming incredibly popular. The production of content, such as articles for blog articles, videos, e-books, among others, is essential for those who want to increase sales.
Content marketing plays an important role in several stages of the buying journey, such as attracting leads (potential customers), conversion and loyalty.
Check out 7 reason why you should be using Content Marketing in your company!
1. Appear on Google for those who are interested
Producing relevant and interesting content is the easiest strategy to get the attention of people who are part of your target audience but don’t know your brand yet.
With content marketing it is easier to be found on the internet. For this, you can use the strategy of a blog, aligned with SEO techniques. Your brand will be found precisely when an user is looking for that topic or that niche on Google.
2. Grow your list of leads/contacts
It is with this list of leads that a company can start an email marketing sales funnel or create similar audiences on Google or Facebook to run ads, for example.
The best way to attract leads is to use rewards in your content marketing strategy. For this, exclusive content must be made available for free and then contact data is captured.
3. Educate customers
With content marketing it’s possible to “educate” leads and customers. In this case, educating is presenting a path, a route that will take that person from a problem (a pain) to a solution (the product or service offered at the end of the sales funnel).
4. Create a relationship with the audience
Through the management of social media, blog articles and email marketing, you create interaction with your public. Creating a more approximate relationship with customers. Content marketing is directly related to the image of your company. Content can have two purposes: information or entertainment. It is ideal to work more with these goals and talk less about the product itself. In social media, for example, it is recommended that only 20% of the content is about the product.
Another great advantage is that the relationship can be personalized, especially if it is done through email marketing. In this way, each person will receive exclusive content according to their interests and stage in the sales funnel.
5. Build customer loyalty
Content marketing is also essential in the post-purchase stage to increase customer loyalty. It is through this relationship that the consumer will understand that they can count on the brand at other times.
This stage is also marked with the start of a new sales funnel. Here, content marketing enters again, showing a new problem and present the solution.
6. Build authority
With the production and publication of new content and information, a company ends up having a better position on the internet and builds authority. It is essential to show in-depth knowledge about the niche when using content marketing.
For this, it is essential to always focus on creating quality and relevant content that generates interest and engagement in the public. At this point, quantity can be just as important as quality.
7. Sell to those who already know you
All these advantages result in one single end goal (the goal of every company): to increase sales.
The great advantage of all this is that content marketing is a strategy that conquers your prospect even before they becomes your customer! Your content will make them want to be your customer.