Having a website is essential for any business that wants to attract more customers and increase their brand awareness with the help of the internet. However, just having a website is not enough. In fact, most of the time, this is just the first step to get results in Digital Marketing.
A website is like the foundation for a company’s digital marketing and, just like in a house, a foundation doesn’t protect anyone from the rain. Walls, ceiling and whatever is necessary are used to reach the final objective, that is how you should see digital marketing.
In this article, I will explain the importance of a website for a digital marketing strategy that sells more.
Having a website really opens a door to potential customers
A website is essential to make it easier for your business to be found on the internet. When a person has a doubt or curiosity, they usually carry out searches on search engines such as Google, right?
If someone wants to know more about the products or services that your company offers or even about the company itself, it is important that they find this information easily and, preferably, in your website. For this, your pages must be optimized in order to obtain a good positioning in the search engine.
However, searches will not always be about a company or about products or services. It is more common for users to search for information that will help them solve a problem or need. For this reason, it is also important to create, in addition to an institutional website, a blog.
This will make your pages attract even more people who are your target audience, generating leads, engagement and consequently sales. By the way, if you are a retail company, be sure to develop an e-commerce to sell on the Internet.
Being found by those who have a purchase intention is essential, both for large companies nationally and internationally, as well as for local businesses, such as law firms, clothing stores, footwear stores, tourism agencies and restaurants, for example.
Attracting users to the site is not everything
In digital marketing, to get satisfying results, it is necessary to create a strategic plan that integrates actions and channels throughout the funnel, from attracting the audience to convert them to sales.
There are entrepreneurs who want to be present on the Internet, but do not know where to start or do not understand why having a website if the company already has profiles on the most important social media platforms.
First, you need to understand that the spaces granted by social media do not belong to your company. You can’t control the costs and rules that own your posts — initially, Facebook, for example, reduced the reach of your organic posts. This also occurred later on Instagram and this fact will continue to repeat itself whenever a social media platform becomes very popular.
A social profile does not eliminate the importance of a website. Both channels have different goals and contribute to marketing strategies in their own way.
Your environment, your rules
On your website, you define everything. Frequency, format, design, that is, it is much more customizable allowing you to provide the best experience for your customers.
It will always be the only way you can communicate directly to your customer, without interference.
The true value of a website
A website is especially important because of the essential role it plays in digital marketing strategies. After all, it is through it that quality content is found — so important to show authority and differentiate the company from its competitors.
And there’s more: if the potential customers are not looking for a specific product or service that your company offers (characterizing their position at the bottom of the funnel), you can still educate them and increase the chances of a sale in the future. This is possible through email marketing and retargeting campaigns, but first generating leads is necessary, so you need to have a website or, at the very least, a landing page.
Developing a strategy is essential!
If you don’t know where to start or are struggling to reach your goals, how about enlisting the help of a specialized agency to develop your strategy?
Here at Orgânica Digital we are experts in digital strategies. We combine technology with Digital Marketing actions to generate real results for our customers. And we want to do the same for you!