Keyword planning is one of the most important steps when it comes to optimizing a website with SEO (Search Engine Optimization) techniques. Knowledge of the right keywords helps you ensure that a well-optimized website has a better visibility and is easier to find for searchers. It’s never too late or too early to start planning how to populate your website with the right keywords – since doing so can take some time.
Follow our tips on how to learn to how to optimize your website with the right keywords. So, let’s begin!
How important are keywords to optimize the website?
In order to deliver the best results to users, search engines need to have clear in their databases what the website pages are about. To discover this information, they rely on complex algorithms that perform various semantic analysis, including keyword analysis.
And that’s where their importance comes from. Selecting keywords strategically will make search engines better understand the subject of your content and will increase the chances of your pages getting a good ranking, that is, a good position in the list of results presented to the user.
1. Create a list and choose keywords according to your business information
Create a first keyword list. Use a spreadsheet editor to make it easier to manipulate the data. Start by including keywords that you and your team believe will be of interest to your audience. Think of terms that can describe your products or services as well as themes associated with your industry.
For example, if your business is a beauty salon, it is natural to think, as first keywords, of “hairdresser”, “haircut”, “makeup”, “manicure”, etc.
2. Choose keywords based on information from competitors
After the first step, grow your list by getting keyword ideas through competitor analysis.
With the BuzzSumo tool, it is possible to enter the competitor’s domain and discover their most shared content on social networks. You can get some keyword ideas by evaluating the titles of these pages.
With the SEMrush tool, after typing in the competitor’s URL, you get direct access to the keywords that generate the most traffic.
Both tools are paid, but offer some relevant information for free.
3. Prioritize Keywords with Google Ads Keyword Planner
Now that you have a good amount of terms, use the Google Ads Keyword Planner to get some more ideas.
To use the Keyword Planner, the first thing you will need is a Google Ads account. The account is free and if you would like to know how to create a Google Ads account, watch this quick video:
My YouTube channel has several videos about the subjects I cover on my blog posts, my tutorials are straightforward as they can be.
In the tool, search the list terms separated by line and, if relevant, choose the segmentation options. In the “Keyword Ideas” tab, the planner will give you a list of related search terms, an average of searches per month and level of competition. Take the time to study this list.
In general, very broad terms like “makeup” have high search volume and medium/high competition. Meanwhile, more specific terms like “medium haircut with bangs” may have low search volume and low competition.
These more specific terms, also called long-tail keywords, make it clear which problem the user is looking for a solution to. If your company offers such a solution, these keywords can be ideal for generating leads.
It’s time to prioritize. It could be that the planner’s list is too long, so give preference to long-tail keywords with higher search volume and lower competition. Add them to your list as a priority and start optimizing your site with these terms, always remembering to produce valuable content with important information for your audience.
Now that you know what must be done to optimize your company’s website with the right keywords, don’t forget something very important: Having a team of trained professionals with authority in the market to ensure your results improve. I will be very happy to be part of your company’s growth. Feel free to contact me.