That allows you to segment based on people’s profile
That will allows you to segment based on what people search for and what they access on the internet.
You can create a list of channels, videos and websites of your niche for your ads to appear in
Tip: Make a list of competitors and places your audience goes so you can better choose the videos, channels and websites
These are words people search for on Google. Use the words related to what you offer.
Tip: Use AnswerThePublic.com and Google’s Keyword planner to help you
This is a list of topics that Google creates based on the content of videos and websites.
Tip: The secret here is to have patience and explore all the topics related to your niche and find the ones that work the best.
People who have accessed your website or specific pages of your website.
Tip: Create audiences based on people who have accessed your website and also people who visited specific pages such as Thank You page.
If you have an app and would like to advertise to the users, this is extremely helpful.
Note: You can’t use this type of segmentation to advertise on your competitors’ apps
These are people who have interacted with your YouTube channel. You can segment based on subscribers, views, visitor of your channel, likes and even comments and shares.
Tip: Before you even start running ads, create audiences based on all these options because they can only be populated after you have created them.
If you have a list of clients with their emails or phone numbers you can upload this list to Google Ads and advertise to them.
Tip: When you create this audience, don’t forget to include in the name the date that you are uploading it to Google, that will help you to know how old is the list.
Using this feature you can combine your existing audiences in order to get the best out of them. You can combine people that have visited your website with your YouTube viewers.
Tip: This type of audience is recommended if your audiences’ sizes are too big, that way you can focus on people who are more interested on your content.
You can create audiences based on apps people have on their phones, websites similar to what they have been accessing and keywords people have been searching.
Whenever you create an audience, Google will create a similar audience group. That means Google will analyze your existing audiences, analyze their behaviors online and create a similar audience group based on the data gathered.
Note: The similar audience is not available for all the audiences, but can be extremely powerful for list of clients, YouTube subscribers and visitors of your thank you page.
In my Display Ads campaign tutorial, you can learn how to create the types of audiences I have mentioned above.
If you would like to keep learning about the ins and outs of digital marketing, keep following my content and my YouTube channel.
That’s it! I hope this content was relevant to you. Do you have questions? Leave them in the comments section.
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