Top 10 Audiences On Google Ads

Check out this article to unravel the top 10 audiences you can advertise to on Google Ads

On GOOGLE ADS YOU HAVE TWO WAYS TO DO AUDIENCE SEGMENTATION

That allows you to segment based on people’s profile

That will allows you to segment based on what people search for and what they access on the internet.

THE THREE TYPES OF CONTENT BASED SEGMENTATION

1. CHANNELS, VIDEO AND WEBSITES

You can create a list of channels, videos and websites of your niche for your ads to appear in

Tip: Make a list of competitors and places your audience goes so you can better choose the videos, channels and websites

2. KEYWORDS

These are words people search for on Google. Use the words related to what you offer.

Tip: Use AnswerThePublic.com and Google’s Keyword planner to help you

3. TOPICS

This is a list of topics that Google creates based on the content of videos and websites.

Tip: The secret here is to have patience and explore all the topics related to your niche and find the ones that work the best.

The seven types of people based segmentation

1. WEBSITE VISITORS

People who have accessed your website or specific pages of your website.

Tip: Create audiences based on people who have accessed your website and also people who visited specific pages such as Thank You page.

2. APP USERS

If you have an app and would like to advertise to the users, this is extremely helpful.

Note: You can’t use this type of segmentation to advertise on your competitors’ apps

3. YOUTUBE VIEWERS

These are people who have interacted with your YouTube channel. You can segment based on subscribers, views, visitor of your channel, likes and even comments and shares.

Tip: Before you even start running ads, create audiences based on all these options because they can only be populated after you have created them.

4. LIST OF CLIENTS

If you have a list of clients with their emails or phone numbers you can upload this list to Google Ads and advertise to them.

Tip: When you create this audience, don’t forget to include in the name the date that you are uploading it to Google, that will help you to know how old is the list.

5. COMBINED AUDIENCES

Using this feature you can combine your existing audiences in order to get the best out of them. You can combine people that have visited your website with your YouTube viewers.

Tip: This type of audience is recommended if your audiences’ sizes are too big, that way you can focus on people who are more interested on your content.

6. CUSTOM SEGMENTATION

You can create audiences based on apps people have on their phones, websites similar to what they have been accessing and keywords people have been searching.

7. SIMILAR AUDIENCES

Whenever you create an audience, Google will create a similar audience group. That means Google will analyze your existing audiences, analyze their behaviors online and create a similar audience group based on the data gathered.

Note: The similar audience is not available for all the audiences, but can be extremely powerful for list of clients, YouTube subscribers and visitors of your thank you page.

To start on Google Ads, you have to consider the following:

COLD AUDIENCES

Custom segmentation, competitors channels, videos of your niche, keywords

HOT AUDIENCES

Website visitors, Youtube viewers and list of clients.

In my Display Ads campaign tutorial, you can learn how to create the types of audiences I have mentioned above.

If you would like to keep learning about the ins and outs of digital marketing, keep following my content and my YouTube channel.

SUBSCRIBE

That’s it! I hope this content was relevant to you. Do you have questions? Leave them in the comments section.

I wish you success, see you!

Share This :
Share on facebook
Share on twitter
Share on linkedin
Tags:

One Response

Comments are closed.

Share this:

Like this:

Like Loading...

Help me improve my blog by telling me how.

The whole point of this blog is to help you, let me know what you’re having problems with and I will come up with the solution.

%d bloggers like this: