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The Digital Marketing Dictionary

When I talk about traffic and conversions, I am not talking about someone who used to do drugs and has been converted by the church, that’s something else.

As digital marketing increases its popularity, it’s important that we make it easier for people to understand the terms we use and explain them in the simplest way possible. With that in mind I have created this short glossary so you’re not lost in our jargons.

Here are the top six most popular terms that digital marketers use on a daily basis, if you are starting now with online campaigns, this could help you understand better your reports or even help you manage your campaigns by yourself.


These are the most valuable actions people can take after seeing an ad. It could be purchases, calls, becoming a lead, app downloads, get directions. That will vary according to your business and objectives.


This is the percentage of people who click on an ad after seeing it. In average, a CTR of 1% on the search network is considered good, of course, it varies from industry to industry, but that is a good starting point. This metric is often use to measure the quality of an ad.


That is the number of times your ad appeared in front of someone. An ad could appear for the same person more than once and you can limit the times the same person can see an ad. If you would like to learn how to do it, check out the video below.


This is the number of times someone has actually consumed a video ad. An ad could have 10 impressions but only 1 view, that means the ad has appeared 10 times and out of the 10 times, only one of the times it was actually seen.


This is the number of unique people that an ad appeared to.


This metric represents the percentage of people who visit a website and leave it without entering other pages or links within the website. This is the best metric to analyze a page’s quality. If you have a website and you are looking for ways to improve it, see this video below where I talk about free tool called HotJar.

Hotjar is a tool that reveals the online behavior users while browsing through your website and it gives you the ‘big picture’ of how to improve your site’s user experience and performance. 📈

If you would like to keep learning about the ins and outs of digital marketing, keep following my content and my YouTube channel.


That’s it! I hope this content was relevant to you. Do you have questions? Leave them in the comments section.

I wish you success, see you!

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