Audiovisual media formats are a form of content that continues to grow in popularity. Proof of this are the billions of people who visit YouTube every month, making the site a powerful tool for generating leads with videos.
Any company can open a YouTube channel. You don’t need to be or have a recording and editing studio for that. Considering that the biggest audience comes from a younger and more diverse audience, it would be a mistake not to take advantage of this huge market.
However, getting people to view your videos on YouTube is not enough. You need to convert your audience into leads. Want to know how? Check out now 5 golden tips!
1. Create unique and personalized videos
Creating a custom version of your video for a specific audience demonstrates that you are thinking about them. For example, you can create a video that directly answers questions from a particular industry and deliver relevant solutions. This makes the audience feel special and you increase the chances that they will buy from you.
As a bonus, the audience can share the video with their friends on social media, emails, blogs, etc. — which can increase your client base to work with.
2. Make it clear who you are
Make sure people know that your videos belong to your company. For that, you must create a standard intro, which always runs at the beginning of all your videos. The same goes for his ending. Add your logo and whenever people play a video on your channel, they will be able to associate the content with your business.
Also add your website link in the video description ― on the video itself and on the YouTube channel homepage. Thus, people will be able to visit your business online more easily. After all, users need to get to know you before the interest generated by your videos can translate into conversion.
Tip: More than 20% of Google searches are done on mobile devices, see 4 reasons your business should have a responsive website.
3. Make relevant partnerships
Don’t try to build an audience and generate leads with videos without some help. You can even try to do this, but it can take a long time to get significant results. Instead, find out which are the most influential YouTube channels in your field and approach those people and companies with collaboration proposals.
One tip is to create a collaborative video on a topic of mutual interest. Make the topic as interactive as possible and increase audience interest. If you are successful, you will have the benefit of accessing a much larger audience. Your credibility will also increase as a result of partnering with experts in the field, which will help boost your conversion rates.
4. Interact with the audience
YouTube is not like television advertising. Viewers are usually not given the opportunity to discuss TV ads with the producer, but on YouTube they can join the conversation. So, make the process easy: allow comments and respond immediately.
You can also dedicate future videos to the comments made. If the audience feels that their voice is being heard, they will be enchanted by your company.
5. Use annotations
YouTube allows you to add annotations to posted videos. They are links embedded in the video that take users to other sites. This is one of the best ways to generate leads with videos.
Create a Call-To-Action using the annotations feature and enter a link to your website. For example: “Click here for a free trial” or insert new “windows” at the end of each video leading the lead to other videos.
After developing the actions of this step by step, it’s time to analyze the results. To do this, you must access Youtube Analytics, where you can see reach and engagement data for your videos. Another important data to note is the clicks on the notes made, so you can have an idea if the calls are attractive or not.
Not everyone has the skills to create and customize a channel with good videos. If this is your case, I suggest that you have the support of a specialized agency. Thus, in addition to saving time, you will have even better and faster results.