You see the number of visits to your hotel’s website increasing, but the rooms are still empty: conversions are not happening. This shows that you need to develop an efficient digital marketing strategy and be more assertive. After all, having a website and social media accounts is not enough, you need to know exactly what to do to get the results you need.
Check out the best digital marketing tips for hotels below and fill all your available vacancies:
1. Create content for the audience you are looking for
To be found on Google or to attract the attention of your audience on social media, you need to write about subjects that your audience is researching. We call these keywords.
Through a free tool from Google, the Keyword Planner, you can get an idea of the volume of searches on Google according to the keywords in your area. Use this tool to find out on what you should focus on while developing content for your hotel’s website blog and social media profiles.
Try to write about topics that offer solutions and clarify doubts to your potential guests. Here are some examples of guidelines:
- X essentials in every travel bag
- Discover the different types of hosting
- Valentine’s Day: discover how a hotel can make this day special
- How far in advance should I make a reservation?
- Hotels that accept animals: discover what they can do for your pet companion
Now, imagine a user searching Google and finding a blog article on your website answering a question they have. The chances of them becoming a guest are very high. After all, besides of already been on your website, it nourishes a feeling of gratitude and credibility for the information learned in the post.
2. Optimize your website
With SEO (Search Engine Optimization) work, your hotel’s website can achieve a better positioning on the result pages when a user performs a search.
The correct use of keywords in the content of your website is part of SEO techniques, but there are still other actions to be taken, such as the use of titles with keywords – including in images and URLs -, internal and external links, Friendly URLs, among others.
Having a fast loading is also important (after all, page loading influences the quality of the site), as well as having a responsive layout that adapts to any screen format.
3. Develop effective email marketing campaigns
A good email marketing campaign should target the right audience. This becomes possible through segmentation, which consists of separating your contacts and creating qualified lists to target specific niches. Some examples are:
- Contacts who are already customers;
- old customers;
- Site visitors who are not yet customers;
- Guests who have children;
- Just married;
- Senior citizens;
- And other specifics.
Write messages targeted to each audience profile to facilitate identification with the content. If a recipient starts noticing emails that don’t match their situation, they will not open them anymore or may ask to be removed from your contact list.
4. Explore social media as a digital marketing strategy for hotels
Hotels, inns and other companies in the tourism sector should make the most of social networks, after all, in addition to being spaces where they allow a good exhibition of the company, it is also possible to explore photos, itineraries, give tips and, above all, get good reviews and referrals from people who have already stayed with you.
Also invest in sponsored campaigns, where you can get your ads displayed exactly to users who are interested in your ad content, based on their browsing history.
Digital marketing for hotels enables greater conversion of visits into guests because the audience that is attracted to these strategies are exactly the people who are looking for your services.