The bottom of the funnel is the last stage of the buyer journey—the fun part. It’s where all the effort you put into your 3-tiered marketing plan (TOFU, MOFU, and BOFU) turns into money. Want to know how to get them to do that?
Keywords can either make or break your campaigns. They’re the backbone of what drives clicks and finds the people that convert, they are what brings your ad to the front of their search. However, having the right keywords isn’t the most important thing, but knowing how to use them and that’s what you will learn today.
When starting with Google Ads, it’s really important to understand the types of keywords you can use on your campaigns. A lot of people ask me this question so today I will tell you everything about the keyword match types, my opinion about them, and how I use them in my campaigns
Check out this article to unravel the top 10 audiences you can advertise to on Google Ads
Check out this article to uncover some of tested strategies for you to master and dominate the Search, Display and YouTube campaigns.
As digital marketing increases its popularity, it’s important that we make it easier for people to understand the terms we use and explain them in the simplest way possible. With that in mind I have created this short glossary so you’re not lost in our jargons.
When you create a campaign for the first time on Google is totally normal to not achieve the expected result. Don’t give up yet, look at the four main pillars of a Google Ads campaign.
Google Ads is one of the most powerful tools of the internet. It is not easy to learn and it takes time and practice to get good at it. I have learned from a lot of mistakes I have made in the beginning, so in this article I am sharing 7 important tips so you can do well in Google Ads.
In this tutorial I will teach you how to get more traffic to your website using the Google Display Network. The Display Network helps you reach people as they browse millions of websites, apps, and Google-owned properties (such as YouTube and Gmail).Display campaigns can reach people worldwide across 35 million websites, videos and apps, and on Google-owned properties (YouTube and Gmail). This allows you to expand your reach beyond just Google Search.
Websites can become a member of the Google Display Network and provide advertising space for Google advertisers. Google in this case is an intermediary between the advertiser and the owner of the website. Not only websites, but also blogs, videos on YouTube, and apps can also be part of the Google Display Network.
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The whole point of this blog is to help you, let me know what you’re having problems with and I will come up with the solution.
