If you have just started using videos for your online campaigns or you have been already using, but you’re still not seeing results, this article can help you find out what is missing on your videos. With that in mind I have listed the three components of a successful video ad.
The hook is what captures people’s attention right in the beginning of the video. Attention span is only decreasing, studies point that in recent years it went down from 12 sec to 8 sec. In YouTube, you only have 6 seconds.
The first seconds of your video needs to be an attention grabber. You need call out the viewer for a problem they have and offering a solution, and you initiate by giving it for free in the video.
The hook is what primes the viewer and sets the stage for your entire video, the hook is also responsible for pushing away the wrong people so they skip the ad (and you don’t pay for it).
Educate your viewers by giving valuable information to them. Use actionable insights so the viewer can solve their problem even if they don’t buy from you.
The call to action is the last part of your video, it needs to entice people to find out more about your offer as it will get the viewers off of YouTube and into your landing page.
The call to action needs to be VERY SIMPLE
Explain exactly what to do to get the offer and exactly what they will get from it.
By showing people the page they will land after clicking on the ad could help avoid surprises, any surprise can hurt your conversion rate.
Below I am showing one of my clients’ video that was very successful to get more leads for a plastic pallet company.
Remember that a quality video is not necessary, but it is recommended.
In this video, we have used a tool to create the end screen with the logo animation.
That makes simple videos look more professional. If you would like to give your videos an upgrade, check Viddyoze.com
That’s it! I hope this content was relevant to you. Do you have questions? Leave them in the comments section.
I wish you success, see you!
Help me improve my blog by telling me how.
The whole point of this blog is to help you, let me know what you’re having problems with and I will come up with the solution.