Google Ads


Are you still not sure how often you should optimize your Google Ads campaign? I totally get you and that is why I created this guide to help you with your optimizations.

Gather A Good Amount of Data

The most important factor for optimization is having data, when you have a good amount of it, you will have a lot more certainty to change settings. There is no point on optimizing a campaign that has only had five impressions, don’t you think so?

When you achieve 1000 impressions or 100 clicks in a campaign, the data is way more relevant and precise to start optimizing. My suggestion is to only optimize a campaign after it has reached 1000 impressions or 100 clicks, at least.

Optimization Formula To Use As Reference

I will give you a formula so you can use as reference, this is not a rule and could change based on your own needs and the budget that has been set on your campaign.

Most of the times that is how I do my optimizations:


Feed your negative keyword list


Bid optimization on demographic data, target audiences and keywords


Ad copy and extensions optimization

But keep one thing in mind… This is not a rule!

Optimizing a campaign with $10 daily budget is totally different from optimizing one with a $100 daily budget.

Campaigns that spend more gather data quicker than campaigns that spend less, and those you should optimize more often, sometimes even on a daily basis, because one day missed means more money spent.

The More Experience You Have, The Better Will Be Your Intuition

As you work more with Google Ads, your intuition for optimizing campaigns will get better and better. That means you will know exactly when and how to optimize your campaigns to get the results you wish to have.

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That’s it! I hope this content was relevant to you. Do you have questions? Leave them in the comments section.

I wish you success, see you!

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