It is no longer a surprise that the use of the internet through mobile devices has grown a lot in the recent years. According to a Morgan Stanley report, Internet access via these means has already surpassed desktop usage. A survey by Smart Insight also revealed some interesting data:
- More than 20% of Google searches are done on mobile devices;
- 25% of internet users only use it on mobile devices;
- 61% of consumers have a more favorable opinion of the company when there is a good mobile experience;
- 25.85% of all emails are opened via smartphones.
However, even with so much evidence, many companies still do not have responsive websites and are suitable for using the internet on smartphones and tablets. This non-adequacy is not only a nuisance for the user, but also a loss of business opportunities.
In this post, we will explain why having a responsive website is essential for your business, as well as some considerations to keep in mind when designing it. Check out!
1. Knowing the difference between mobile site and responsive site is important
There are two main ways to create websites that is suitable for mobile experience: responsive design and mobile template. Responsive design requires you to have just one website, built in such a way that it adapts to whatever format and screen size it is being displayed on.
In contrast, the mobile template is a completely separate site, requiring you to have a second website, just for mobile devices. Due to the ease of creation, use and management, having a responsive website today is more advantageous than having a mobile site, because besides having to maintain only one channel, avoiding duplicate efforts, it is also a guarantee that the user will have the same experience, regardless of where to access.
2. Giving the user a positive experience is necessary
According to Google, if a user enters a website via a smartphone and is frustrated with what they find, or does not see what they are looking for, there is a 61% chance they will immediately leave and look for another site. In January of 2017, the company announced on its blog (Google Blog Center for Webmasters) that pages that are difficult for users to access on mobile devices would be penalized in terms of their ranking.
Google also pointed out that if the user has a good experience on the site from a mobile device, they are 67% more likely to buy a product or service.
3. Having a responsive website is essential for SEO
Google’s current ranking algorithm prefers sites that are responsive, as they perform better than mobile-templated ones and websites that do not care about the mobile experience at all.
This preference is because Google wants the user to have the best experience possible and, with a responsive website, Google knows that this experience will occur, regardless of the device the user accesses.
4. Adapting to future equipment is an advantage
One of the great benefits of responsive design is that is based on screen size, not device type. This means that no matter what screen size your site is being accessed from, it will be displayed correctly.
Tip: 4 tips to make your business appear on Google!
Therefore, in the future, with the popularization of smart TVs, watches, glasses and others, your website will be ready to offer a good user experience.
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